Blanket Coverage

Published Sept. 24, 2009 at 6:11 a.m.
Whether you love or hate the Snuggie, one truth remains – the Blanket with Sleeves has been (and will continue to be) a monster hit. Marketers of all stripes are experiencing a severe case of Snuggie-envy, asking ‘Why? Why is the Snuggie so successful?’Perhaps twenty years from now, when I’m an old man, wrapped in [...]


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